ABOUT ME
I’m John Bedell, a commercial photographer based in the San Francisco Bay Area. My work is rooted in a simple belief: modern consumers don't just want to see a product; they want to believe in the people and the process behind it. With a background as an in-house photography leader, I understand the pressure to align creative work with omnichannel marketing strategies. I don't just hand over a folder of pretty images; I build partnerships and create brand-tailored visual solutions that solve business problems. Whether we are highlighting the regenerative nuances of a vineyard or the elegance of a holiday release, my goal is to create imagery that feels authentic, transparent, and undeniably human.
Born and raised in New York and a graduate of James Madison University, I call Northern California home, where I live with my wife and two children.
READY TO TRANSLATE YOUR STORY INTO MARKET SHARE?
In a crowded market, pretty pictures aren't enough. You need visual assets that stop the scroll and build immediate trust with your customer. We will move beyond the stiff and formal to create work that feels authentic, human, and perfectly aligned with your business goals. Let’s create imagery that doesn’t just look good, but actually works for your brand.
CLIENTS
Wine
Opus One Winery
Joseph Phelps Vineyards
Dalla Valle Vineyards
Domaine Carneros
Pahlmeyer Wines
Knights Bridge Winery
Robert Mondavi Winery
Foley Family Wines
Williams Selyem Winery
Hall Family Wines
Promise Wines
One Hope Wines
DVO Wines
Benziger Family Winery
Michel Foch Champagne
Banshee Wines
Imagery Estate Winery
Chloe Wines
Hamel Family Wines
The Wine Group
Baca Wines
Tribute Wines
Joviah Wines
Chateau St Jean
Silverado Vineyards
Sonoma Coast Vineyards
Chalk Hill Estate
Lancaster Estate
Ferrari-Carano
Sebastiani Vineyards
Swanson Vineyards
Concannon Vineyard
Four Graces
Foley Johnson
Firestone Vineyard
Roth Estate
Macauley Wines
Lincourt Vineyards
Wine Enthusiast
Walt Wines
Signorello Wines
Advertising
Google
Walmart
Target
Pottery Barn
PBteen
PBKids
Restoration Hardware
Mark & Graham
Stasher Bag
Bevi
J.C. Penney
Palecek
Terra Outdoor Living
Anova Culinary
Whole Foods
Misfits Market
Solino Home
C Casa
Hive Napa
Bond & Brand
Table & Dine
Hestan Smart Cooking
Spark PR
Checkr
Chef Jane Coxwell
Imperfect Foods
DDB Worldwide
Typhur
Golden Gate Meat Company
Gump's
Cat Studio
The Canary Life
NapaStyle
Lucky Clover Trading
Design
Wired Magazine
Angela Free Interior Design
Lorin Hill Architects
Taylor Ford Design
Butler Armsden Architects
Ken Fulk Interior Design
Selamat Designs
California Home + Design
Andrew Flesher Interior Design
Hood Thomas Architects
Curate Interiors
Rikshaw Design
Sue Fisher King
Kravet
Matt Murphy Studio
Tamera Mack Interior Design
California Homes Magazine
Wall Street Journal
Lauren Ranes Interior Design
Elizabeth Swift Interior Design
Bryn Brugioni Interior Design
Eden Wright Interior Design
Kathleen Navarra Interior Design
Brady Construction
GGD Inc
